Back when I was a newspaper editor, I got into a monumental special edition, our self-congratulatory recognition of the paper’s 150th anniversary. It made a lot of money, but our management of it failed to match the grand expectations in other respects.
The organization mostly treated the matter as a replication of what we all did every day, only bigger and with a more extended schedule. We news folks figured there had to be loose bits of time in our schedules, and story ideas and photo subjects lying around. No big deal, just somewhat burdensome.
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